P&G Pet Care V.P. of Canine Communications Euka Retires

P & G Pet Care has a unique senior leadership position that is reserved for us dogs … the V.P. of Canine Communications (VPCC). In my opinion, this is the most important job at P&G Pet Care, even more important than the CEO. For the last nine years, a wonderful Labrador named Euka (get it, Eukanuba, hehehe) has held that position and did an amazing job. You’re probably wondering what does a VPCC do? Plenty! Well, Euka made public appearances, supervised numerous shelter makeovers, visited school children, made friendships (and important business contacts) with other dogs visiting the Pet Care office, attended the AKC Eukanuba National Championship dog show, and much, much, more. She also became a national “cover dog” by appearing on the cover of Fortune Magazine in 2004!

So last week Euka said goodbye to her day job. The staff at P&G held a retirement party in her honor at the Mason Business Center. They even invited her closest doggie pals to attend. They even invited her closest doggie pals to attend. At the party, an
official portrait of her was unveiled. The oil painting was commissioned by local artist Dawn B. Dwyer, you can see more of her work at
www.dawnbdwyer.com. Euka’s portrait will be hung in the Pet Care Wing at the Mason Business Center.

At this point, you may be wondering who is going taking her place. Well, for the last ten months, Euka has been involved in the selection process to find her replacement and the intensive training of the new VPCC. Her predecessor is a Petit Basset Griffon Vendeen named Griffin. Jason Taylor, P&G Pet Care external relations manager states, “Griffin will handle his role well. He’s young and eager, and he’s been trained by the best.”

So what are Euka’s plans now that she has a lot more free time on her paws? According to an inside source at P&G, she received a huge assortment of toys at her retirement party, and that’s going to take some time for her to properly address. She will also periodically spend a day in the office to make sure that Griffin is performing at peak. Even though she is retired, Griffin still looks upon her as his mentor.